All posts by Matt Niehaus

Businessman sitting at laptop

6 Creative Ways to Use Your Customer List

Small businesses today have an extraordinary chance to operate as intelligently as the biggest retail giants out there. Through the magic of digital marketing, all businesses can form close, personalized bonds with customers. But doing this well hinges on having an up-to-date, data-rich customer list. Your customer list is one of the most valuable marketing … Continue reading 6 Creative Ways to Use Your Customer List

Earth sunrise

The Coming Cashless World—And What it Means For Your Retail Store

The very nature of money is being disrupted—have you noticed? It’s shifting forms, becoming ever more virtual and 2017 is proving to be the landmark year where the disruption is playing out on a global scale. So what does this mean for your retail store as you plan for the future? Here are three key … Continue reading The Coming Cashless World—And What it Means For Your Retail Store

Handing over a loyalty card

Why a Loyalty Program is Essential to Your Strategic Plan

You’ve read the reports. You’ve heard it’s a good idea to start a loyalty program for your business. But if you’re being honest, you’re not sure it’s worth the effort—it sounds like a potential waste of time and resources. After working with a wide variety of merchants over five years, I’m here to tell you: … Continue reading Why a Loyalty Program is Essential to Your Strategic Plan

Waiter serving wine

4 Ways Your Restaurant Can Increase Upsells Today

Upselling can increase your profit margin significantly with little to no additional effort. And with mPOS technology, it’s easier than ever to incentivize upsells. Here are a few quick and easy ways to increase your upsells: Automate Take the guesswork out of upselling by programming your mPOS system to suggest relevant upsells to your waitstaff. … Continue reading 4 Ways Your Restaurant Can Increase Upsells Today

Small business owner in a coffee shop

How to Build a Company Culture Where Talent Thrives and Stays

People are among the most important elements powering your business—what are you doing to protect this vital asset? A star employee need only have a bad morning, and a new job could be luring them away via their smartphone over lunch (Facebook launched a job-seeking function in February 2017). Your game plan needs to involve … Continue reading How to Build a Company Culture Where Talent Thrives and Stays