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How Your Store Can Master the Unified Customer Experience

The new generation of consumers expects an increasingly personalized and seamless customer experience—not only in the store, but in their Instagram feed, in their email inbox, on the phone, and in the items being delivered at home. That’s a lot of expectations for a small business to handle, but fortunately, tech tools combined with a … Continue reading How Your Store Can Master the Unified Customer Experience

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5 Transformative Ways to Engage with Difficult Customers

Angry or upset customers can unleash a torrent of bad publicity—and today’s social media landscape allows those complaints to go far, fast. So what processes does your business have in place for dealing with difficult customers? According to the 2015 Customer Rage Survey, two-thirds of all respondents had experienced customer rage that year—with an estimated … Continue reading 5 Transformative Ways to Engage with Difficult Customers

Rolling pin in a bakery kitchen

Tech Tips for Bakery Businesses

Small business owners wear multiple hats—accountant, marketer, IT specialist, HR director—and devote a significant part of their day to administrative tasks. Juggling is hard work, and that’s especially true for bakeries, where inventory is perishable and the heat is always on. But today’s smart technologies can help bakers flourish, by automating processes and leaving more … Continue reading Tech Tips for Bakery Businesses

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The Restaurateur’s Guide to Social Media Marketing

Where are your marketing dollars and hours going? If you’re like most restaurant owners, it’s to social media: More than 80 percent of restaurateurs spend at least part of their marketing budgets on social media, making it the top advertising vehicle, according to new research from online travel site TripAdvisor. While most people used to … Continue reading The Restaurateur’s Guide to Social Media Marketing

Waitress with tablet

3 Ways to Protect your Restaurant Against Minimum Wage Increases

In recent months, we’ve witnessed several unintended consequences of minimum wage hikes in restaurants across the country. In my previous blog, I studied the emerging reports and how restaurants have been affected by these wage increases. What should you do about it? To remain profitable with rising workforce costs, you’ll need to adapt. Here’s how: … Continue reading 3 Ways to Protect your Restaurant Against Minimum Wage Increases

Chef standing in open kitchen

How the Minimum Wage is Impacting the Restaurant Business

In my conversations with restaurant owners, I hear a lot of concern about the impact of minimum wage increases. Here’s a round-up of what the reports so far are indicating, and how you should be positioning your restaurant to not only survive these changes, but thrive. An industry already battle-scarred It hasn’t been an easy … Continue reading How the Minimum Wage is Impacting the Restaurant Business

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