Kids in a coffee shop

How to Attract The Back-to-School Crowds

As families and students shift into fall mode—and all the shopping that requires—this is a great time to implement strategies to attract customers gearing up for a return to learning. A mobile point-of-sale (mPOS) system can help you attract and retain this crowd, with special deals for students, families, and teachers, targeted online advertising, loyalty … Continue reading How to Attract The Back-to-School Crowds

Old-fashioned cash register

Why You Need to Bring Your Small Business Out of The Stone Age

Is your business stuck in the stone age? Do you continue to use a combination of traditional cash registers, credit card machines, and old-fashioned hand-written tickets and receipts? While relying on these tools may feel safe—and the thought of changing may just sound like unnecessary stress—it’s worth considering how the Old School is actually holding … Continue reading Why You Need to Bring Your Small Business Out of The Stone Age

Satellite image of a weather system

Technology and the Art of Predicting the Future

Citing the 2016 National Restaurant Forecast from the National Restaurant Association, Restaurant Business reports that online ordering, mobile apps, analytics, and loyalty programs are being used to encourage customers to come back, and to make it easier for them to do so. And the benefits don’t stop there. “Even beyond the cues consumers themselves give … Continue reading Technology and the Art of Predicting the Future

Big data

mPOS Data Insights That Help Small Businesses Thrive

In addition to the improved in-store customer service that mobile point-of-sale systems provide, there is also ample opportunity to collect data on buyers that can continue your interaction after the transaction has ended. A Forbes Insight and Rocket Fuel survey found that data used smartly results in happier customers, more loyal clients, and bigger profits. … Continue reading mPOS Data Insights That Help Small Businesses Thrive

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