What’s the Incentive? Getting Customers On Board With Your Loyalty Program

Most customers who walk in your door are likely already members of one or several loyalty programs. In fact, 83% of consumers belong to one or more brand/store loyalty programs, and 13% belong to five or more. So what’s the incentive for them to join yours? Recruiting for your loyalty program requires aggressive, targeted marketing … Continue reading What’s the Incentive? Getting Customers On Board With Your Loyalty Program

Here’s What to Consider When Collecting Customer Data

With mobile POS systems becoming the new normal for fast casual and small businesses, it’s easier than ever to collect and apply valuable knowledge about your demographic, satisfying your customer and your bottom line. The potential for value is sky-high, and the right mPOS system can get you started. Why you should collect customer data … Continue reading Here’s What to Consider When Collecting Customer Data

The Changing Course of Consumer Behavior

The market for small food and retail businesses is rapidly evolving as advancing technology gives you the ability to cater to customers like never before. Your market already knows exactly what it wants, and if you can provide that, you’ll gain loyal customers in return. So how do you know what your customers are looking for? The answer … Continue reading The Changing Course of Consumer Behavior

Make Sure You’re Set Up to Compete in Fast Casual

The fast casual industry is growing fast. Whether you’re competing with local coffee shops or the Chipotle around the corner, your customers are all looking for the same things out of their experience. Customers are looking for healthy choices and quality food with the added bonus of a quick ordering and dining experience. Fast casual … Continue reading Make Sure You’re Set Up to Compete in Fast Casual

Customer Tracking and Rewards Aren’t Just For Big Business Anymore

Here’s what customer tracking and rewards used to look like: a Rolodex of favorite customer contact information (in case you ever got around to manually entering their emails into a database), and punch cards that only incentivized customers until the card was full, then they had to start all over again (if they didn’t lose … Continue reading Customer Tracking and Rewards Aren’t Just For Big Business Anymore

What to Expect in 2016 Restaurant Trends

We saw a lot of change in the restaurant industry in 2015. With an entirely new world of technology and connectivity out there, customer expectations have undergone a full transformation. Speed and efficiency have taken on new meaning regarding every element of the restaurant experience – from making reservations to ordering, payments and loyalty programs. … Continue reading What to Expect in 2016 Restaurant Trends

How mPOS Helps You Track and Understand Your Target Market

We’ve finished another year full of tech and mobile advancements, and the New Year is sure to mean more change and improvement for businesses everywhere. Dedicated POS machines are losing their place in small businesses, and it’s time that you adapt. Mobile POS systems are the future—they’re compact, mobile, easy to maintain and provide a … Continue reading How mPOS Helps You Track and Understand Your Target Market

How To Know If You Need a Full Fledged POS System

We’ve all heard the phrase “one size fits all,” but rarely does that statement ring true when it comes to SMBs, and particularly not with restaurants and retailers. The same can be said of POS systems: rarely can a single, all-encompassing configuration meet the needs of everyone. The old behemoth POS systems that have more … Continue reading How To Know If You Need a Full Fledged POS System

How Mobile Technology Can Help You Build an Old-School Customer Culture

In your grandpa’s day, the local diner cook knew his name, how he liked his eggs (over easy, with a side of bacon and hash browns), how he liked his coffee (black), and which of his kids was home sick with the flu. Would Grandpa be thrilled with the quick, but anonymous, experience of ordering … Continue reading How Mobile Technology Can Help You Build an Old-School Customer Culture

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