The Changing Course of Consumer Behavior

The market for small food and retail businesses is rapidly evolving as advancing technology gives you the ability to cater to customers like never before. Your market already knows exactly what it wants, and if you can provide that, you’ll gain loyal customers in return. So how do you know what your customers are looking for? The answer … Continue reading The Changing Course of Consumer Behavior

Make Sure You’re Set Up to Compete in Fast Casual

The fast casual industry is growing fast. Whether you’re competing with local coffee shops or the Chipotle around the corner, your customers are all looking for the same things out of their experience. Customers are looking for healthy choices and quality food with the added bonus of a quick ordering and dining experience. Fast casual … Continue reading Make Sure You’re Set Up to Compete in Fast Casual

Customer Tracking and Rewards Aren’t Just For Big Business Anymore

Here’s what customer tracking and rewards used to look like: a Rolodex of favorite customer contact information (in case you ever got around to manually entering their emails into a database), and punch cards that only incentivized customers until the card was full, then they had to start all over again (if they didn’t lose … Continue reading Customer Tracking and Rewards Aren’t Just For Big Business Anymore

What to Expect in 2016 Restaurant Trends

We saw a lot of change in the restaurant industry in 2015. With an entirely new world of technology and connectivity out there, customer expectations have undergone a full transformation. Speed and efficiency have taken on new meaning regarding every element of the restaurant experience – from making reservations to ordering, payments and loyalty programs. … Continue reading What to Expect in 2016 Restaurant Trends

How mPOS Helps You Track and Understand Your Target Market

We’ve finished another year full of tech and mobile advancements, and the New Year is sure to mean more change and improvement for businesses everywhere. Dedicated POS machines are losing their place in small businesses, and it’s time that you adapt. Mobile POS systems are the future—they’re compact, mobile, easy to maintain and provide a … Continue reading How mPOS Helps You Track and Understand Your Target Market

How To Know If You Need a Full Fledged POS System

We’ve all heard the phrase “one size fits all,” but rarely does that statement ring true when it comes to SMBs, and particularly not with restaurants and retailers. The same can be said of POS systems: rarely can a single, all-encompassing configuration meet the needs of everyone. The old behemoth POS systems that have more … Continue reading How To Know If You Need a Full Fledged POS System

How Mobile Technology Can Help You Build an Old-School Customer Culture

In your grandpa’s day, the local diner cook knew his name, how he liked his eggs (over easy, with a side of bacon and hash browns), how he liked his coffee (black), and which of his kids was home sick with the flu. Would Grandpa be thrilled with the quick, but anonymous, experience of ordering … Continue reading How Mobile Technology Can Help You Build an Old-School Customer Culture

What We Can Learn From the Big Guys About Loyalty Programs

Traditional loyalty programs place hurdles throughout the process. Forgot your card? Oops, wait until next time. Didn’t print out your coupon? Sorry, non-redeemable. No wonder loyalty programs are barely worth it for customers and companies alike – only 44% of restaurant loyalty or rewards members are even active. The same customers may have been spending … Continue reading What We Can Learn From the Big Guys About Loyalty Programs

How Restaurants Get the Best ROI From Their mPOS Systems

Your POS system is the lifeline of all operations, and as mobility grows increasingly popular at retail establishments, it’s time to decide if investing in a new (or improved) mobile POS will provide a solid return on your investment. To yield a sense of ROI, restauranteurs can easily utilize the data-driven mPOS model to make … Continue reading How Restaurants Get the Best ROI From Their mPOS Systems

Here’s Why The Holidays Are A Great Time to Boost Your Loyalty Program

The holiday shopping season is fast approaching. My local Costco is already selling gift wrap and decorations, gearing up for the marathon of spending. Small businesses can benefit from the holiday shopping spree, too. While Black Friday may still be considered the official kick off, more shoppers are turning their attention to Main Street for … Continue reading Here’s Why The Holidays Are A Great Time to Boost Your Loyalty Program

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