Follow the prompts to create your first store location, then your profile. The information you provide will be used to uniquely identify you for account access.
When you have successfully created your Instore account, you will be brought to the Sales dashboard for your account. From here, you can build out your menu using the Menu tab, add employees using the People tab, connect to Facebook, Twitter, or FourSquare accounts using the Social tab, search the Instore knowledgebase (the ? icon on the bottom left), and much more on the Settings page (the blue gear on the bottom left of the screen).
When you are ready to start your Instore subscription, click on the blue Settings gear on the bottom left then navigate to the Billing page on the top right. You’ll find the Start a subscription button on the bottom of the Billing page.