According to Bain & Company, 60-80% of customers who feel satisfied with a company nevertheless do not go back to the company that initially satisfied them. Why? Because they can’t quite remember the details. The name of the store, for example, slips their mind. Forbes argues that it’s “the art of remaining connected” that is … Continue reading How to Build a Customer List—With Zero Effort
We all know that New Year’s Resolutions are historically a terrible idea. No one keeps them, and we all start to feel guilty by the end of January. But what if there were three practical things you could plan to do in 2017 that would actually bring about supercharged business growth? Here at Instore, we’ve … Continue reading 3 Ways to Supercharge Business in 2017
For some small business owners, there’s a belief that the more high-tech you make your business, the less personal touch customers feel. When customers choose which businesses they frequent largely based on an emotional connection they feel with the people who work there, it’s important to create a warm and welcoming atmosphere that will keep … Continue reading Can Tech Make Your Business Friendlier?
It’s been a good year for consumer spending with inflation at a low point, rising wages, and hiring on the uptick. The National Retail Federation expects U.S. retail spending to increase by 3.6% to $655.8 billion this year, a nice rise from the 2.5% average growth of the past decade. So with the busy season … Continue reading Why the Busy Season is the Best Time to Build Your Customer List
If you run out of tortillas in your home kitchen, you can easily shift from burritos to taco salad, head to the market, or give up and order pizza. But in the restaurant business, the phrase, “I’m sorry, but we’re out of…” can come with heftier consequences, including cranky waitstaff and surly customers. What if … Continue reading How mPOS Inventory Management Can Boost Your Bottom Line
One of the great benefits of barcode scanning is how it can save you time, money, and hassle. With an mPOS system, barcode scanning can improve inventory receiving, organize product management, and make reordering a snap. Best of all, it’s easy—just point the scanner and shoot. No lengthy IT training session or hours with a … Continue reading The Benefits of Barcoding
It’s been one heck of a year. The rollout of the chip-card payment system known as EMV was so poorly planned and implemented, it was downright mind-boggling. The blame for this is generally assessed to three key players: the card brands, the core processors, and the hardware vendors. How is it possible that one year … Continue reading Lessons from EMV’s First Year
One of the great benefits of a mobile point-of-sale system is how it can make capturing customer email addresses an absolute breeze. With mPOS’s paperless receipts, you can seamlessly record the email address of customers at every transaction. This allows your email address list to grow naturally. But how should you use that ever-growing list? … Continue reading Key Secrets to Great Email Marketing
According to a report published by Transparency Market Research, the mPOS market is expected to reach a whopping $38 billion in annual revenue by 2024, jumping from $2 billion annually in 2015. Analysts predict that more than one in three retail transactions will occur on POS within five years. That’s rapid and significant growth—but is … Continue reading mPOS Revenue is Predicted to Grow Tenfold—Will You Reap the Benefits?
As a small business owner, you probably don’t have an extra hour in your day to spend keeping up with the latest technology advances, or extra cash to test drive every new trend that comes down the pike. That’s why it’s often smart to think big and spend small when it comes to technology, which … Continue reading 5 Frugal Tech Tips for Small Businesses